California Codes, Business and Professions Code - BPC, Division 3 — Professions and Vocations Generally, Chapter 2 — Advertisers, Article 4 — Licenses, Section 5300
(a) A person engages in the business of outdoor advertising whenever, personally or through employees, that person places an advertising display, changes the advertising message of an advertising display that does not pertain exclusively to that person’s business and is visible to a state highway or freeway.
(b) A manufacturer or distributor of a product for sale to the general public does not engage in the business of outdoor advertising when furnishing a sign pertaining to the product to a retailer of that product for installation on the retailer’s place of business or when installing on the retailer’s place of business a sign containing advertising pertaining to the product, the name or the business of the retailer.
Notes
Defines engaging in outdoor advertising business as personally or through employees placing a display or changing a nonexclusive business message visible to a state highway or freeway. Exempts a product manufacturer or distributor that furnishes or installs product advertising signs at a retailer’s business, including signs also identifying or advertising the retailer.
Use as reference
Lexinter.net | California Code, Business and Professions Code - BPC § 5300 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-3/chapter-2/article-4/section-5300