California CodesBusiness and Professions Code - BPCDivision 3 — Professions and Vocations GenerallyChapter 11.6 — Alarm CompaniesArticle 12 — Alarm Company Operators—Conduct of Business, Prohibited Acts and CitationsSection 7599.44

(a) Every advertisement by a licensee soliciting or advertising business shall contain the licensee’s name and license number as they appear in the records of the bureau.

(b) If a licensee maintains an internet website, any radio or television broadcast or billboard advertisement by the licensee soliciting or advertising business may direct potential customers to the licensee’s online landing pages for the required information in subdivision (a).

(c) A violation of this section may result in a fine of five hundred dollars ($500) for the first violation and one thousand dollars ($1,000) for each subsequent violation.

Notes

Requires every business-soliciting advertisement by a licensee to include the licensee’s bureau-recorded name and license number. Allows radio, television, or billboard advertising to direct customers to online landing pages containing that information when the licensee has a website, and allows fines of $500 for a first violation and $1,000 for each later violation.

Use as reference

Lexinter.net | California Code, Business and Professions Code - BPC § 7599.44 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-3/chapter-11-6/article-12/section-7599-44

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