California CodesBusiness and Professions Code - BPCDivision 7 — General Business RegulationsPart 3 — Representations to the PublicChapter 1 — AdvertisingArticle 2 — Particular OffensesSection 17539.4
No person shall place an advertisement disseminated primarily in this state for a loan which utilizes real property as collateral unless there is disclosed within the printed text of that advertisement, or the oral text in the case of a radio or television advertisement, the license under which the loan would be made or arranged, the state regulatory entity supervising that type of loan transaction or, in the case of unlicensed lending activity, a statement that the loan is being made or arranged by an unlicensed party who is not operating under the regulatory supervision of a state agency.
This section shall not apply to any bank or bank holding company, or to any savings association or federal association as defined by Section 5102 of the Financial Code, or to any industrial loan company or credit union, or to any subsidiary or affiliate of these entities if the subsidiary or affiliate is not separately licensed.
Notes
Requires advertisements primarily disseminated in California for loans secured by real property to disclose the applicable lending license and state regulator, or state that an unlicensed party outside state regulatory supervision will make or arrange the loan. It exempts banks, bank holding companies, specified savings associations, industrial loan companies, credit unions, and affiliates or subsidiaries not separately licensed.
Use as reference
Lexinter.net | California Code, Business and Professions Code - BPC § 17539.4 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-7/part-3/chapter-1/article-2/section-17539-4