California CodesBusiness and Professions Code - BPCDivision 9 — Alcoholic BeveragesChapter 16 — Regulatory ProvisionsArticle 3 — Women and MinorsSection 25664
(a)(1) The use, in any advertisement of alcoholic beverages, of any subject matter, language, or slogan addressed to and intended to encourage minors to drink the alcoholic beverages, is prohibited.
(2) Signage or flyers advertising an establishment that serves alcoholic beverages to individuals under the age of 21 years are prohibited under paragraph (1) if one of the establishment’s principal business activities is the selling of alcoholic beverages, and the advertisement expressly states that the jurisdiction in which the establishment is located has a legal drinking age of under 21 years or that individuals under the age of 21 years may patronize the establishment.
(3) Nothing in this section shall be deemed to restrict or prohibit any advertisement of alcoholic beverages to those persons of legal drinking age.
(b) The department may adopt rules as it determines to be necessary for the administration of this section.
Notes
Prohibits alcoholic-beverage advertising whose subject matter, language, or slogan is addressed to and intended to encourage minors to drink. Includes certain signs or flyers for establishments principally selling alcohol that expressly advertise a local drinking age under 21 or under-21 patronage, while preserving advertising to legal-age persons and allowing department implementation rules.
Use as reference
Lexinter.net | California Code, Business and Professions Code - BPC § 25664 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-9/chapter-16/article-3/section-25664