California CodesBusiness and Professions Code - BPCDivision 6 — Business RightsChapter 4 — Solicitations for Financial ServicesSection 14703
It is not a violation of this chapter for a person in an advertisement or solicitation for services or products to use the name, trade name, logo, or tagline of a lender without the statement described in subdivision (a) of Section 14701 if that use is exclusively part of a comparison of like services or products in which the person clearly and conspicuously identifies itself or that otherwise constitutes nominative fair use. Nothing in this chapter shall be deemed or interpreted to alter or modify the trade name and trademark laws of this state, including Chapter 2 (commencing with Section 14200) and Chapter 3 (commencing with Section 14400).
Notes
Exempts advertising or solicitation use of a lender’s name, trade name, logo, or tagline from the referenced disclosure statement when the use is exclusively part of a clearly identified comparison of like services or products or otherwise constitutes nominative fair use. The provision preserves existing California trade-name, trademark, unfair-competition, and other laws rather than modifying those rights or remedies.
Use as reference
Lexinter.net | California Code, Business and Professions Code - BPC § 14703 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-6/chapter-4/section-14703