California CodesBusiness and Professions CodeDivision 10 — CannabisChapter 15 — Advertising and Marketing Restrictions

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Section 26150Defines “advertise,” “advertisement,” “advertising sign,” “health-related statement,” and “market” or “marketing” for cannabis advertising rules. Excludes product labels and unpaid editorial or…Section 26151Requires cannabis advertising and marketing to identify the responsible licensee at least by license number, limits placement to audiences reasonably expected to…Section 26152Prohibits licensed or unlicensed commercial cannabis operators from false, misleading, label-inconsistent, or unsupported origin advertising; interstate or border-crossing state-highway billboards; marketing intended…Section 26152.1Requires, beginning July 1, 2024, cannabis-vaporizer and cartridge advertising to prominently display the specified hazardous-waste disposal notice applicable to the product. Advertising…Section 26152.2Allows the Attorney General, city attorneys, and county counsel to sue over specified cannabis or industrial-hemp advertising violations and requires injunctive relief…Section 26153Prohibits a licensee from giving away cannabis, cannabis products, or cannabis accessories as a business promotion or other commercial activity. Exempts qualifying…Section 26153.1Requires regulations allowing licensees to designate tested, tracked cannabis or cannabis products as trade samples labeled “TRADE SAMPLE. NOT FOR RESALE OR…Section 26154Prohibits a cannabis licensee from placing on product labels, advertising, or marketing any health-related statement that is untrue in any particular manner…Section 26155Exempts advertising signs placed inside licensed premises from the referenced advertising restriction when they are not normally visible from a public place…Section 26156Requires the requirements of the identified advertising provision to apply throughout the cannabis division. The provision incorporates those requirements by reference and…

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