California Codes, Business and Professions Code, Division 7 — General Business Regulations, Part 3 — Representations to the Public, Chapter 1 — Advertising, Article 1 — False Advertising in General

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Section 17500Prohibits persons and business entities, when seeking to dispose of property, perform services, or induce related obligations, from disseminating untrue or misleading…Section 17500.1Prohibits trade or professional associations and specified state agencies, boards, or commissions within the Department of Consumer Affairs from adopting rules, regulations,…Section 17500.3Prohibits home solicitations, in person or by phone, beyond greeting without disclosing sales purpose, identity, trade name, and goods/services; in-person solicitors show…Section 17500.5Prohibits falsely advertising how much merchandise one customer may buy and negligently or willfully omitting actual quantity limits. A seller inducing a…Section 17500.6Prohibits sellers of digital goods from using “buy,” “purchase,” or similar ownership language unless each transaction includes the purchaser's affirmative license acknowledgment…Section 17501Defines an advertised item’s worth or value as the prevailing wholesale or retail market price, as applicable, at publication time in the…Section 17502Exempts radio or television broadcasting stations, internet service providers or commercial online services, and newspaper, magazine, or other publication publishers from the…Section 17504Requires retail sellers advertising consumer goods or services sold only in multiple units to advertise the price of the minimum multiple unit.…Section 17505Prohibits a person from advertising goods while falsely claiming to be a producer, manufacturer, processor, wholesaler, or importer, or falsely claiming ownership…Section 17505.2Prohibits representing oneself or one's services as recreation therapy without the stated degree and current certification or certification eligibility, and similarly restricts…Section 17506Defines “person” for this chapter to include an individual, partnership, firm, association, or corporation. Each of those listed individual or organizational forms…Section 17506.5Defines a board within the Department of Consumer Affairs to include any commission, bureau, division, or other similarly constituted agency within that…Section 17507Prohibits an advertising claim covering more than one merchandise article or service type within the same class when any stated price does…Section 17508Prohibits California businesses advertising to California consumers from making false or misleading factual, objective, clinical, or comparative claims and requires substantiation when…Section 17509Requires advertisements conditioning one product or service on acquiring another to conspicuously disclose all prices. Periodic-plan exceptions require forms mailed 25 days…

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