California Codes, Business and Professions Code - BPC, Division 7 — General Business Regulations, Part 3 — Representations to the Public, Chapter 1 — Advertising, Article 1 — False Advertising in General, Section 17507
It is unlawful for any person, firm, corporation or association to make an advertising claim or representation pertaining to more than one article of merchandise or type of service, within the same class of merchandise or service, if any price set forth in such claim or representation does not clearly and conspicuously identify the article of merchandise or type of service to which it relates. Disclosure of the relationship between the price and particular article of merchandise or type of service by means of an asterisk or other symbol, and corresponding footnote, does not meet the requirement of clear and conspicuous identification when the particular article of merchandise or type of service is not represented pictorially.
Notes
Prohibits an advertising claim covering more than one merchandise article or service type within the same class when any stated price does not clearly and conspicuously identify the item or service to which it applies. An asterisk or symbol with a footnote is insufficient when the particular merchandise article or service type is not shown pictorially.
Use as reference
Lexinter.net | California Code, Business and Professions Code - BPC § 17507 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-7/part-3/chapter-1/article-1/section-17507