California CodesBusiness and Professions Code - BPCDivision 7 — General Business RegulationsPart 3 — Representations to the PublicChapter 1 — AdvertisingArticle 2 — Particular OffensesSection 17537.7
Except as to communications described in paragraph (2) of subdivision (n) of Section 11713.1 of the Vehicle Code, it is unlawful for any person to use the terms “invoice,” “dealer invoice,” “wholesale price,” or similar terms that refer to a dealer’s cost for a motor vehicle in an advertisement for the sale or lease of a vehicle, or advertise that the selling price of a vehicle is above, below, or at either of the following:
(a) The manufacturer’s or distributor’s invoice or selling price to a dealer.
(b) A dealer’s cost.
Notes
Prohibits advertisements for motor-vehicle sales or leases from using invoice, dealer invoice, wholesale price, or similar dealer-cost terms, or advertising a selling price as above, below, or at a manufacturer’s or distributor’s invoice or selling price to a dealer or dealer cost. The specified Vehicle Code communications are exempt.
Use as reference
Lexinter.net | California Code, Business and Professions Code - BPC § 17537.7 | https://laws.lexinter.net/codes/california/business-and-professions-code/division-7/part-3/chapter-1/article-2/section-17537-7