California Codes, Business and Professions Code - BPC, Division 6 — Business Rights, Chapter 1 — Good Will, Section 14100

Notes

Defines the “good will” of a business as the expectation that the public will continue to patronize that business. The definition focuses on anticipated continued public patronage as the legally identified good will, treating that expectation itself as the concept meant whenever this provision refers to the good will associated with a business.

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