California Codes, Business and Professions Code, Division 3 — Professions and Vocations Generally, Chapter 4 — Attorneys, Article 9.5 — Legal Advertising

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Section 6157Defines “advertise,” “advertisement,” “electronic medium,” “lawyer,” and “licensee” for the article. Covers written, recorded, or electronic communications intended to encourage use of…Section 6157.1Prohibits a legal-services advertisement from containing false, misleading, or deceptive statements or omitting a fact necessary to keep its statements from becoming…Section 6157.2Prohibits specified misleading lawyer advertisements and requires identification of a responsible California lawyer, law firm, referral service, or joint advertiser. A qualifying…Section 6157.3Requires any advertisement made on behalf of a State Bar licensee, when the licensee does not pay for the advertisement, to disclose…Section 6157.4Requires every advertisement created or disseminated by a lawyer referral service to disclose whether attorneys on the service’s referral list, panel, or…Section 6157.5Requires immigration- or naturalization-services advertisements by or for a licensee to state that the lawyer is an active California State Bar licensee;…Section 6158Requires electronic-media lawyer advertising, considered as a whole, to be neither false, misleading, nor deceptive and to be factually substantiated. The overall…Section 6158.1Establishes a rebuttable presumption, affecting the burden of producing evidence, that specified advertising messages are false, misleading, or deceptive: case results presented…Section 6158.2Establishes a presumption that specified information in electronic-media lawyer advertising complies with the article when the message as a whole is not…Section 6158.3Requires electronic-media lawyer advertising portraying a result in a particular case to disclose either the factual and legal circumstances supporting that result,…Section 6158.4Allows complaints alleging lawyer-advertising violations to be filed with the State Bar and personally served; the advertiser has nine days to withdraw,…Section 6158.5Extends the article to listed lawyers, licensees, firms, regulated entities, collectives, cooperatives, nonlawyers, and other groups advertising legal services. Exempts specified legal-services…Section 6158.7Establishes specified lawyer-advertising violations by a State Bar licensee as grounds for discipline. Allows the State Bar to investigate based on a…Section 6159Requires a court that finds a person in violation of the lawyer-advertising article to report that person’s name, address, and professional license…Section 6159.1Requires the person or licensee who pays for an advertisement soliciting legal-services employment to retain a true and correct copy of the…Section 6159.2Limits the article from restricting enforcement of other laws, court rules, or State Bar Rules of Professional Conduct, and from restricting advertising…

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